New Balance - We Move. Together
A spec marketing campaign I directed and produced that combined elements of video and photography across platforms in order to tell a holistic narrative that supports New Balance's ethos and mission. The campaign included four photo series, three short form teaser videos, and a main spot ad. Each week leading up to the release of the main spot ad had a teaser video accompanied by a carousel of photos.
01
The Main Spot Ad
The culmination of a team of 20+ talented individuals. "We Move. Together" emphasizes coming together and celebrating diversity in the context of New Balance's ethos.
This spot ad was released in tandem with a photo series inspired by artist Norman Rockwell's "Freedom from Want."
Photographer: Selina Pan
Production Designer: Dora Tsui
02
Week 1 Release
A short form teaser was released in tandem with a photo series connected through elements of color. This week was focused on a dancer and the color yellow.
Photographer: Selina Pan
Production Designer: Dora Tsui
03
Week 2 Release
A short form teaser was released in tandem with a photo series connected through elements of color. This week focused on a soccer player and the color red.
Photographer: Selina Pan
Production Designer: Dora Tsui
04
Week 3 Release
A short form teaser was released in tandem with a photo series connected through elements of color. This week focused on a skateboarder and the colors blue and green.
Photographer: Selina Pan
Production Designer: Dora Tsui